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Scaring away customers with your website?
This seemingly inconsequential website feature can be a make-it-or-break-it factor in whether people will want to do business with you by Sandy Hubbard As a business owner, you probably have a...
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The Singing Telegram Goes Digital
This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the...
View ArticleSEO for Printers: Strategy Has to Come First
I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real...
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Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of...
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Every Picture Sells Your Story, Don’t It?
One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been...
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